Tip - In SharePoint 2013 Change the "SharePoint" text in Suitbar - SharePoint Branding

If your goal is simply to change the text, or hardcode a link without the need for any code behind, you could do it even easier with PowerShell.

Changing the SharePoint text to something else using PowerShell

Before:

After:

Power Shell Script:

$webApp = Get-SPWebApplication http://urlofsite:2016

$webApp.SuiteBarBrandingElementHtml = "Text Goes Here" 

$webApp.Update()

$w

Thanks we will share some more findings and articles on SharePoint 2013 branding. till then cheers.